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Rob Rennie | What’s really behind our costly Starbucks addiction?
The Daily Caller ran an article by Mickey Kraus entitled, “Is Starbucks A Cult?” which caused me to raise an eyebrow.
The article tries to make sense of the behavior of Starbucks CEO Howard Schultz, who asked Washington-area employees to write ‘Come Together’ on each customer’s cup in an attempt to subliminally broker a deal between Democrats and Republicans over the ‘fiscal cliff’ issue.
Kraus is clearly overreacting and if anything it’s publicity like this that actually helps the company. Kraus’ judgement, however, is correct in the sense that there’s something strange and mysterious about Starbucks.
I’m not talking about the company’s employees, or CEO, who I think are good people, but rather the company’s breakout success over the close to four decades it’s been in business. How did a little Seattle coffee shop get to be a 3.2 billion dollar company with thousands of franchises all over the world?
Don’t get me wrong, I’m not trying to diminish Starbucks employees who’ve put in a lot of hard work to help make the company profitable. As for its leadership, after reading about CEO Howard Schultz, and his humble beginnings, I can’t help but like and admire him.
Starbucks created a new social space in America that didn’t exist before. Modeled after European-style cafe’s, Starbucks became the go-to place for a coffee date, or to write a term paper. It also became one of the first ‘ethical’ companies, offering healthcare coverage to employees who work twenty hours or more and participating in the Red Campaign to help fight AIDS in Africa.
But despite all this, I discern that there is a spiritual dimension to this company’s success that the owners of this company and general public probably don’t realize.
In the Bible, the second commandment states:
“Thou shalt not make unto thee any graven image, or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth: Thou shalt not bow down thyself to them, nor serve them: for I The Lord thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate Me; And showing mercy unto thousands of them that love Me, and keep My Commandments” (Exodus 20:4-6 KJV)
Starbucks has knowingly, or unknowingly violated this commandment. By using a sea nymph to represent the company, they’ve made a spiritual mistake that the enemy has been able to leverage to destroy people’s lives.
“But Rob, what do you mean, ‘destroy people’s lives’? The people who patronize Starbucks tend to be very well-to-do, professional people.”
I’m talking on a spiritual level, which does carry-over into the physical, but not always in a way that’s easy to spot.
Let me try to put this in perspective for you. People throughout human history have worshiped statues and images thinking that they were worshiping God, but in actuality they were worshiping demon spirits. All of the Greek and Roman ‘gods,’ Hindu ‘gods,’ ‘ascended masters,’ every false ‘god’ you can think of is really a demon spirit seeking worship.
When people take a tree and start worshiping that, it’s really easy for a demon spirit to inhabit that tree and then make a claim that those worshiping it are giving them permission, an ‘open door’ if you will, into their lives. The rule is, demons need people to give them tacit permission to enter into their lives before they can directly influence a person from the inside.
This is what the Quija board is all about. It’s not really a game. It’s just a way demons trick humans into giving them permission to enter their lives. This is why the Quija board is very dangerous.
This is the system that God set up in order to moderate the battle between good and evil. This is the mechanism that allows us to have free will, but also causes us to feel pain and suffering when we make choices that go against God’s Word.
So by choosing an image of a sea nymph, which is an occult symbol, the enemy has been able to demonize that symbol and then turn around and say, “Anyone who patronizes Starbucks is giving me permission to enter into their lives.”
It’s a crooked way of finagling the rule, but God O.K.’s it because the symbol of a sea nymph, or ‘mermaid’ is really a graven image that hundreds of years ago, was part of occult worship, something God explicitly stated was a sin.
Go on Wikipedia and read it for yourself:
A mermaid is a legendary aquatic creature with the upper body of a woman and the tail of a fish. Mermaids appear in the folklore of many cultures worldwide, including the Near East, Europe, and Asia. The first stories appeared in ancient Assyria, in which the goddess Atargatis transforms herself into a mermaid out of shame for accidentally killing her human lover. Mermaids are sometimes depicted as perilous creatures associated with floods, storms, shipwrecks, and drowning. In other folk traditions (or sometimes within the same tradition) they can be benevolent, bestowing boons or falling in love with humans.
People used to worship Atargatis as a ‘goddess’, who according to myth, transformed into a mermaid.
This means that technically, Starbucks is a cult. According to Google, a cult is defined as a system of religious veneration and devotion toward a particular figure or object, in this case, a mermaid.
So while Starbucks is a good company, it’s had some help from the spirit realm. The demonic had a hand in catapulting its success. Demons have had a vested interest in keeping the company profitable and expanding business worldwide because every customer that comes in to buy a cup of coffee gives them spiritual permission to influence or affect their lives in some way.
And if you look at some of the products Starbucks sells, like Tazo tea, another spiritually tainted company, when you make the decision to frequent Starbucks, you’re forced to support another company that disavows God, whether implicitly, or explicitly.
Tazo tea uses ‘New age’-style marketing and product labeling. For example, they claim every box is ‘blessed’ by a certified tea shaman. Their original tag-line was ‘the reincarnation of tea.’ If you look at the lettering in the name ‘Tazo,’ the name is written in Exocet typeface, which is meant to provoke an ancient, possibly occult feel.
I don’t need to tell you that the idea of reincarnation is a spiritual deception, or that no one except for God (that is, the God of the Bible) can ‘bless’ anything.
The fact is, by buying these products and purchasing coffee from Starbucks, you are financing the spiritual deception of the masses.
I was grocery shopping at Whole Foods the other day and I could sense a spiritual charge as I passed the cold beverage aisle. As I looked to see where it was coming from, I saw a bunch of Tazo tea being sold in glass bottles.
When I took a step closer, I saw that it wasn’t just Tazo brand products that had a spiritual charge on it, but the following companies as well:
I noticed that every one of these companies used ‘New Age’ -style marketing very similar to Tazo. So I bound them in Jesus’ name and went to look for my almond milk.
I never have the desire to buy anything when I’m at Starbucks and I’ve had a strange sense about these other companies as well. Now that I’ve been able to look into them a little more, I can see why. The Holy Spirit was trying to tell me something.
And I’m not the only one. Listen to what Prophet J.C. has to say about Starbucks. He says when he was about to get Starbucks, the Lord brought to his mind a Bible verse regarding “things sacrificed to idols.”
Here’s a video from Whyrweherereally who uses the Jonathan Kleck upside test. “Woe to those who to great depths to hide their plans from the Lord, who do their work in darkness and think, “Who sees us? Who will Know?” You turn things upside down.” (Isaiah 29:15)
I would stay away from Starbucks, or at least try to pressure CEO Howard Schultz to change the logo and stop selling Tazo tea. While it’s enabled him and his company to accrue lots of worldly wealth, it’s clearly a big ‘ol open door to the enemy in millions of people’s lives.
And it’s a company that is now actually playing a role to influence society through public policy. As in the featured image above, Reverend Billy is boycotting Starbucks and urging other Christians to do the same for reasons of promoting gay marriage.